19 best coaching websites with templates and tips to get you started (2024)

1. Kate Simon

2. James Arcieri

3. Jason Prinzo

4. Fueled Coach

5. Elite Success Coaching

6. Elevate Outcomes

7. Coach Select

8. Francine Victoria

9. Aly Gray Fitness

10. Cohesion Life Coaching

11. Mikaela Reuben

12. Angela Kerri Mastery

13. Mastery

14. Randall Osche

15. Eris Resolution

16. Coach K Athletics

17. Monica Montanari

18. Coach Johnny Football

19. Jennifer Kaplan

• A blog titled “Candidly Kate” leverages the business coach’s experience and expertise. As a marketing strategy, the blog aims to establish trust with visitors and gain their interest to foster a loyal following.

• Kate provides a complimentary download of select workshops, ranging from real estate coaching to time management training. This serves as an excellent opportunity to introduce potential clients to her services, leaving a lasting impression.

• With a wide range of service options, Kate uses strong descriptions, clear calls-to-action and meticulous website navigation to help visitors learn about and book her services.

• Since James’s services focus on nature and the outdoors, his website perfectly reflects this by incorporating photographs of mountainous landscapes and pictures of him hiking or climbing with a positive and confident attitude.

• James's homepage serves as a gateway for visitors, providing an overview of his services and encouraging them to make a booking.

• Using a live chat box and contact form, James can gain the attention of new visitors and streamline the communication process when they have specific questions or inquiries.

• By showcasing his featured segments on renowned media outlets such as Billboard and NBC, Jason's coaching website establishes substantial social proof, highlighting his expertise and recognition within the industry.

• To bolster his credibility, Jason includes testimonials from satisfied clients on his platform. These testimonials come from various professionals who have worked with Jason in one-on-one settings or within corporate environments.

• Fueled Coach’s mission statement is clearly presented on the top fold of their website’s homepage. By articulating the business's goal of empowering customers to scale their business, visitors gain a clear understanding of the coaching service’s value.

• Beneath the business name, mission statement and tagline, the coaching website strategically places a prominent call to action, enticing visitors to schedule a discovery call. The purposeful hierarchy of website text and colors creates an engaging and intuitive user experience.

• Through a comprehensive listing of more than 50 certification areas and numerous training programs, Elite Success's website effectively showcases its specialized focus while addressing the diverse needs of its clientele.

• On their About Us page, visitors are introduced to the team through professional headshots and biographies, providing insights into their backgrounds and areas of expertise.

• For a more comprehensive exploration of the site, an organized navigation menu is provided for visitors. Concise titles guide users to find specific pages, such as the About Us page, blog, contact form and services page.

• Throughout the coaching website, a consistent color scheme is implemented to enhance the business’s branding. The palette incorporates shades of blue, black and gray in various elements, including the business logo, website menu, backgrounds and call-to-action buttons.

• On their homepage, a dedicated section titled “What makes us different” outlines the unique approach of Coach Select, immediately highlighting the organization’s distinct values and services.

• The categorized services pages are designed with user-friendliness in mind, including an outline of their offerings, detailed descriptions, and an FAQ section to address specific inquiries.

• Each section features a unique backdrop, alternating between dynamic video sequences, vibrant photographs and captivating gradients. This diverse combination creates an exciting visual tone to provide an immersive experience for visitors.

• Francine includes links to her social media accounts on the website’s header and footer, encouraging visitors to follow for more expert content.

• At the bottom of Coach Francine's homepage, a contact form serves as a streamlined way for visitors to initiate communication. This is a prime example of how a contact form can be tailored to align with your design and user preferences.

• Aly's website showcases a collection of media that capture her positive energy and talent for fitness. These serve as powerful sources of inspiration for visitors, encouraging them to embark on their own fitness journeys under her guidance.

• A loyalty program, titled “AG Fit Fam,” offers clients unlimited access to Aly’s virtual classes, online cookbooks and live home workouts. Through this program, Aly aims to make fitness affordable and accessible while cultivating a dedicated community of fitness enthusiasts.

• Through engaging and complimentary content such as YouTube videos, blog posts and classes on her website, new visitors can gain valuable insights into Aly’s coaching approach.

• When entering the coaching website, visitors are greeted by a subtle pop-up form, offering an invitation to join Tish's email list. By signing up, they receive occasional updates about upcoming events, resources and promotions.

• On the service page, a short video features Tish introducing her work. Below this, links for a free intro session or paid life coaching appointment provide a convenient way for customers to sign up.

• Mikaela’s site includes a wealth of content that’s easily accessible and organized with website navigation. The menu is concise and clearly labeled, while a search bar on top gives users the chance to find exactly what they need, quickly.

• By offering visitors a free recipe eBook in a pop-up window, Mikeala engages us with valuable content from the get-go.

• Mikaela social proofs her business by including testimonials from A-list clients, alongside impressive press mentions in publications like Vogue and Free People.

• The calming blues, greens and browns of Angela’s brand colors are implemented throughout the background, text and business logo. Her site’s photography follows this same color scheme, resulting in a balanced and memorable design.

• Angela incorporates micro-animations, using engaging visual effects to captivate visitors without causing distractions. An example is the handwritten fonts of her titles, which appear on the screen as if they were being drawn in real time.

• Mastery breaks up its one-page website by using a different background to distinguish each section. A combination of patterned filters, abstract imagery and video are implemented throughout, making the exploration of the website a visually engaging and cohesive experience.

• The coaching website uses candid language to forge a genuine connection with customers. They highlight common issues with branding and websites today while providing solutions that encourage visitors to use their services.

• In the website footer, the coaching business invites new visitors to “Leave behind the ghost of business past.” The clever tagline is accompanied by a compelling brand proposition: “Get a clear plan forward for your brand” and a strong call-to-action button to request a call.

• The top fold of Randall’s homepage has a full-screen image that greets visitors, showcasing his friendly smile and professional demeanor to build a sense of trust.

• Throughout the coaching website, bright blue accent colors are strategically employed to draw visitors' attention to crucial elements such as the chat box, booking button and other calls-to-action.

• A well-designed FAQ page provides visitors with valuable information, addressing questions related to the advantages, procedures and distinct qualities of Randall's coaching service.

• A clean white background with black text makes the website clean and readable for visitors. Orange accent colors in their logo and CTA buttons add depth and visual interest to the minimalistic foundations.

• Meredith includes a quiz on her coaching website’s homepage where potential clients can engage, answering a survey of questions to assess the toxicity of their workplace.

• The coaching site includes an online shop where visitors can purchase Meredith's published books centered around toxic work environments. This is an effective way to monetize her site while showcasing her unique expertise in the field.

• Kenon organized his “sports” section, dedicating two separate pages for his basketball and softball services. Each page outlines his expertise with an overview of his coaching experience, including playbooks and notable accomplishments.

• At the top of his website, a personalized sports logo features imagery of baseball bats and a basketball, powerfully symbolizing his expertise and distinctive personal brand.

• Kenon provides a convenient platform for his clients to efficiently complete essential applications required for participation. It features medical forms, liability waivers and consent forms designed for parents to fill out directly on the website.

• Monica uses an encouraging tone throughout her website, especially on the About Us page. Here, she describes her qualifications as a figure skating coach and judge, while explaining her belief that anyone can enjoy this spot.

• The coaching website hones in on Monica’s distinctive personal brand, which combines her athletic prowess with a creative flair. For example, a logo of an ice skate conveys her expertise, while a tagline “where skating and creating come together” highlights her coaching philosophy.

• On the coaching website’s menu, Johnny employs a captivating hovering effect to differentiate between each content page. When visitors hover over a particular section, the colors dynamically shift to draw attention to different pages and enhance the navigation experience.

• Everyone knows that the best coaches know how to motivate their clients. Throughout Johnny’s website, he uses motivational quotes to inspire and encourage interested football students reflecting a positive learning environment.

• On the homepage, a warm and inviting headshot of Jennifer serves as a friendly introduction to her services. Using a split screen layout, she juxtaposes this with her coaching title and a call-to-action button to join her free intuitive eating challenge.

• Jennifer's blog serves as a strategic marketing tool, highlighting her knowledge and expertise on topics like emotional eating, cravings and body shaming. Jennifer’s content is informative and relevant, and likely improves her site's SEO (search engine optimization) to improve visibility and traffic.

• By designing a user-friendly website menu, Jennifer transforms navigation into an intuitive experience for her users. The title of her services page stands out with an inviting tone, reading "work with me," effectively capturing visitors' attention to explore further.

Below, we’ve curated a short list of the best coaching website templateson Wix:

Below, we’ve gathered up some of the best tips for how to make a coaching websiteto help get you started.

• A homepage that includes inviting and informative content to welcome visitors. Since this is the first interaction with your site, it should include your business name, logo and some information about what you do.

• A services pagethat clearly outlines what you're offering. This can include clear descriptions, pricing and a booking integration to make it easy for clients to sign up.

• An online store for selling items like books, merchandise or other forms of content is a great way to monetize your site and take advantage of eCommercetools.

• Contact details so visitors know how to get in touch with you. You can also consider including a contact form or chatbox to simplify the communication process.

• A great user interfacethat makes your site intuitive for visitors, taking both mobile optimization and web accessibility into account.

• Clear navigation,including a website menu and internal links that help users find the content and tools they need.

Marketing strategies for your website can include:

• SEOpractices that improve your site’s ranking on search engines like Google.

• Social media marketingto build a bigger following while offering your audience diverse and consistent content to connect with you.

• Starting a coaching blogthat allows you to showcase your expertise as a coach or consultant. By consistently delivering high-quality content on insightful topics, you can position yourself as a thought leader with a deep understanding of the industry. A blog can also enhance visibility by improving your site’s SEO.

• Email marketingis a great way to keep your audience engaged by sending regular tips, offers and updates. You can encourage website visitors to sign up on your website using a form builder.